Program/Calendar

  • Each CAS is organized in 24-hour modules
  • The modules, spread over two weekends, take place on Fridays (2.15pm – 9pm) and Saturdays (8.15am – 1.00pm).
  • Some modules are organized on 3 consecutive full days, usually Thursday, Friday and Saturday (9.00am – 6.00pm).

 

COURSE SCHEDULE


2020-2021 Course Calendar (click here  to download)

2021-2022 Course Calendar (available in spring 2021)

 

COURSE LOCATION
Courses are usually held at Uni-Mail, University of Geneva, 40 Boulevard du Pont d'Arve, 1205 Geneva

Managing Stakeholders

1st part - Analysis: This course aims at giving participants an overview of the specific organizational forms, tools and behavioural skills required to lead projects with a stakeholder orientation. At the end of the course, participants will understand the specificities of projects and know some tools, principles and tricks to successfully face these peculiarities. Furthermore, they will learn some frameworks to map stakeholders and foster their inclusion in projects.

2nd part - Communication: Communication has deeply evolved during the last 10 years. Nowadays, communication plays a central role in companies evolving in a constantly changing and challenging environment. How to stand out in this environment? How to formulate the right message, the appropriate communication strategy? How to identify target audiences and create dialogue? The new challenges of communication are complex and multiple. This module focuses on stakeholder communication and explore the following topics:

  • Understanding the evolution of the communication as a key element of the corporate strategy
  • Defining communication as an essential support to online and offline business
  • Discovering the techniques to build an effective communication
  • Determining the frontier between marketing and communication
  • Understanding the importance of internal communication and the challenges related to the company's vision, mission, and values

3rd part - Cultural Intelligence: The global economy presents many opportunities and challenges for businesses and their leaders. Senior executives need to develop a repertoire of strategic leadership capabilities to remain effective and manage stakeholders. One of the most important capabilities needed is cultural intelligence (CQ) – the ability to function effectively across a variety of cultural contexts. This course will equip participants with a working understanding of Cultural intelligence (CQ) and its relevance to their industry and organization.

Modules CAS