Program/Calendar

  • Each CAS is organized in 24-hour modules
  • The modules, spread over two weekends, take place on Fridays (2.15pm – 9pm) and Saturdays (8.15am – 1.00pm).
  • Some modules are organized on 3 consecutive full days, usually Thursday, Friday and Saturday (9.00am – 6.00pm).

 

COURSE SCHEDULE


2018-2019 Course Calendar (click here to download)

 

COURSE LOCATION
Courses are usually held at Uni-Mail, University of Geneva, 40 Boulevard du Pont d'Arve, 1205 Geneva

EM4 Doing Business in Emerging Markets

Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets. The course will cover themes specific to doing business in emerging markets, including middle and bottom‐of‐the pyramid market segments, non‐market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.

Modules CAS